About the short course series


Yi-an Yang, MS, MA

Health and intercultural communication

Dr. Daniel O'Keefe, PhD

Persuasion and argumentation research

About this short course


This activity is intended for family physicians, internists, gynecologists, geriatricians, endocrinologists, and cardiologists who are engaged in the care of patients with type 2 diabetes, hypertension, high cholesterol in primary care settings.


After completing this activity, the participant should be better able to:

  • Identify elements conducive to communicator effectiveness

What you'll get

In your daily practices, you are often tasked with more than providing health - you need to communicate about the concept and behaviors of health. YOU therefore become the health communicator.

In this course, you'll learn how to tailor your communication based on how a patient processes information, identify how to use “credibility” and “liking” to improve communication effectiveness, and identify how to incorporate beneficent persuasion into health coaching for optimal patient outcomes.