About the short course series


Yi-an Yang, MS, MA

Health and intercultural communication

Dr. Daniel O'Keefe, PhD

Persuasion and argumentation research

About this short course


This activity is intended for family physicians, internists, gynecologists, geriatricians, endocrinologists, and cardiologists who are engaged in the care of patients with type 2 diabetes, hypertension, high cholesterol in primary care settings.


After completing this activity, the participant should be better able to:

  • Identify the three principles for structuring persuasive messages

What you'll get

You chose to be a health professional because you want to help people get better. However, sometimes you just struggle to facilitate any improvements. This could be especially frustrating if your patient needs to engage in some form of behavior change.

In this section, you'll learn or refresh your memories about the ways to structure your messaging with patients. The goal? Making sure you benefit from empirical research evidence for patient communication effectiveness.