About the short course series


Yi-an Yang, MS, MA

Health and intercultural communication

Dr. Daniel O'Keefe, PhD

Persuasion and argumentation research

About this short course


This activity is intended for family physicians, internists, gynecologists, geriatricians, endocrinologists, and cardiologists who are engaged in the care of patients with type 2 diabetes, hypertension, high cholesterol in primary care settings.


After completing this activity, the participant should be better able to:

  1. Use a conceptual model of beneficent persuasion to apply specific persuasion strategies to influence patients' behavior intentions

What you'll get

You probably have heard or experienced this yourself: "Patients want to be healthy, but why don't they adhere to the medical advice from their health teams?"

In this course, you'll learn to apply specific beneficent persuasion strategies to influence a particular psycho-social construct of a patient's behavior intention. For optimal learning outcomes, we encourage you to take this course after taking course #S03.